Staging environment
Free Lesson

Track What Changed in AI Search in September

Hosted by Will Leatherman

Thu, Oct 1, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

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Build Your AI Visibility System (Live Working Session)
Will Leatherman
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What you'll learn

What actually moved in AI answers last month

Read off re-scans of the same categories we measured in August, with the numbers side by side.

Tell a real change from a measurement artefact

One company's voice share moved 33 points in 6 weeks. What a single reading can and cannot tell you.

The three counts that move independently

Being named, being cited and being recommended. Each moves on its own, so track all three separately.

Why this topic matters

Most AI search commentary is somebody's opinion about a model release. This is a re-scan of the same categories, month over month, with the numbers next to each other. The point is not the news, it is which of the changes should alter what you publish next.

You'll learn from

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

Why trust me?

  • Founder of Catalyst GTM Agency. We build the content systems that get B2B companies named in AI answers.

  • Took Rise from invisible in AI search to the top recommendation across ChatGPT and Gemini, with 8,000+ AI driven sessions and roughly $8M of pipeline influenced in 12 months.

  • Built Catalyst's AEO audit and category leaderboard, run across dozens of B2B categories.

  • Grew founder led content systems that drove $1M+ in pipeline for clients like Coinflow and AirOps.

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