Staging environment
Free Lesson

Fix "AI Slop" With a Brand Knowledge Base

Hosted by Adam Sandler

66 students

In this video

What you'll learn

Spot the 5 symptoms of brand drift in AI output

Run a 10-minute audit on your own AI-generated content and know exactly which brand context is missing.

Map the 7 documents every AI tool should read first

Leave with the brand knowledge base template and the one question that fills each document.

Draft your first knowledge base document live

Watch one built from a real website on screen, then build yours the same way before the hour is up.

Why this topic matters

Every AI prompt re-explains your brand from scratch, so every output drifts a little further from the last. Your site, deck, emails and socials end up describing four different companies. The fix isn't a better prompt. It's a brand knowledge base your tools read before they write. In 60 minutes you'll diagnose where your context is missing and build the first document that closes the gap.

You'll learn from

Adam Sandler

AI Marketing Engineer at The Viable Edge

I'm the founder of The Viable Edge, where I build AI marketing systems for non-technical marketers, and I build them for clients as an AI marketing engineer. Before that I spent 20+ years running brand and digital marketing at Nestlé, Mondelez, American Express, and Edelman.

My work centers on Marketing Context Engineering: giving AI tools a structured knowledge base of your positioning, audience, voice, and messaging so every output sounds like your brand instead of a generic one. I built Brand Architect, a product that does exactly that, and I use the same system with clients every week.

I teach by demonstration. Expect live builds, real websites, and templates you can use the same day, not theory.

See all products from Adam

Go deeper with a course

Build the Brand Knowledge Base Your AI Tools Need
Adam Sandler
View syllabus