In this video
What you'll learn
Map all nine parts of a working LinkedIn pipeline
Split the nine into six you can run and three you can't
Score your last three meetings against nine written criteria
Why this topic matters
You'll learn from
Casey OToole
Founder at LinkyBot · 1,500+ campaigns · $100M+ attributed pipeline
I've run LinkedIn outreach as a business since 2016, first as MyLinkedSolution and now as LinkyBot: 1,500+ campaign deployments and $100M+ in attributed pipeline across the two companies combined.
Before outreach, I measured whether things actually worked for a living. Impact analysis for Fortune 100 companies at Gallup Consulting. Program evaluation and statistical analysis as a senior research analyst at UC Irvine. A master's in international economics and development from UC San Diego. Then I spent a decade applying that training to an industry that mostly reports vanity metrics.
That is why LinkyBot prices on outcomes publicly and doesn't get paid when a meeting doesn't hold. It only works because "qualified" is written down as nine specific criteria in the client agreement.
In this lesson I teach the parts of the system no tool runs for you: targeting, the follow-up arc, reply judgment, qualification, and honest measurement.
Gallup, UC Irvine, and UC San Diego
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