Staging environment
Free Lesson

Map Your GTM System From Spend to Revenue

Part of Building an AI GTM Engine

Hosted by Leila Ergul Demir

Wed, Sep 30, 2026

6:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

287 students

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What you'll learn

What is GTM? Learn to think in systems

Get a clear definition of go-to-market and how to view it as a process rather than a job title.

Map the departments and the connections between them

Place marketing, sales, RevOps, and post-sale on one map and trace where data and deals move from one to the next.

Put AI where the math actually changes

Know where AI belongs, where humans stay in the loop, and leave with a one-page map for your own company.

Why this topic matters

Go-to-market has become a catch-all for sales, marketing, and RevOps. But how exactly does it connect to revenue? Ask five people in your organization to define GTM, and you'll get five different answers. All of them partly right. In this lightning lesson, we go deeper into what GTM really is, why it matters now, and how to see it as one system inside your organization. You'll learn to think in systems.

You'll learn from

Leila Ergul Demir

Founder, Partner UP GTM Engineering Studio (formerly Spotify, Microsoft, MTV)

I'm the founder of Partner UP, a Seattle-based GTM Engineering Studio, Clay Advanced Artisan Partner, and ZoomInfo Solutions Partner. We build the systems that connect the dollar you spend to the dollar you earn for B2B companies selling into enterprise accounts, from Series A to Fortune 500.

Before Partner UP, I spent 20+ years in enterprise sales at MTV, Microsoft, and Spotify, where I built Spotify's Turkish operation from zero and led Americas sales strategy through the IPO. I've run the motions GTM teams are now trying to systematize, and that shapes how I teach.

I run Clay Club Seattle and Istanbul, judge the Clay Cup, and have TA'd Clay cohorts. My lessons are for GTM enthusiasts, reps, marketers, and RevOps leaders who want to run GTM as one system, not separate functions.

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