Staging environment

Today, watch us build and deploy a GTM agent

Part of Building an AI GTM Engine

Hosted by Michael Slawson and Ben Holley

Thu, Oct 1, 2026

4:00 PM UTC (1 hour)

Virtual (Zoom)

Free to join

503 students

Invite your network

What you'll learn

How to scope a GTM agent

Build your mental model for working backwards from the outcome you want to design what you need.

How to host your GTM agent

See how we setup our repos and tooling to make bots easy to build and update.

How to deploy your GTM agent (multiplayer)

Learn the simple ways that we push changes into the bot and communicate those changes to who matters.

Why this topic matters

Much swirls around about agentic revops mumbo jumbo. We want to just show you how we created a system that lets us chat with bots in our own internal Slack to work with and interact with our own internal revops. We see a world where no one almost ever has to log in to a CRM. We help you move towards that world with this lesson.

You'll learn from

Michael Slawson

Built and sold a 7-figure agency, GTM @ Clipboard Health, Hum Capital, Deloitte

I build revenue engines for venture- and PE-backed B2B companies: diagnosis, systems, and execution. I built my agency from zero to $1M in revenue, completing 50 engagements in under two years with no employees and a few excellent GTM engineers. Then I sold it.

I have a wide range of B2B and finance experience, including:

  • Grew Clipboard Health's hospital and health systems vertical by 5x over 18 months, into the company's second-largest revenue line.

  • At Hum Capital, originated 40% of company revenue across ~2,000 direct conversations with founders and executives seeking non-dilutive capital.

  • At Deloitte Advisory, I underwrote $2.6B of debt financing across five major U.S. infrastructure projects.

Versed in a wide range of GTM tooling and systems.

Ben Holley

10+ GTM systems in production, GTM @ Apero, AirOps, Cyft, Clay, Lightyear

I build the systems that run go-to-market: signal automations, cold email infrastructure, attribution, and AI workflows. At AirOps I influenced $1.7M in pipeline in a single quarter and generated $700K from one lead magnet in a matter of weeks. I have 10+ systems in production, and all of them live in a repo.

I have a wide range of B2B GTM and engineering experience, including:

  • Employee #2 at Cyft, where I helped the team raise $5M from Base10 and built the outbound and channel partner program from scratch.

  • Booked meetings with 1% of the Fortune 500 at Lightyear, finishing #1 in outbound accepted meetings for H1 '24 on an enterprise motion I built from the ground up.

  • $1.6M in pipeline in one quarter as an SDR at PandaDoc, ranking #1 on a 10-person team and then #1 across a 50-person sales org.

See all products from Michael

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