Growth marketing leader with 8 years driving paid acquisition for DTC, tech, AI, and healthcare brands — including Clinique, Too Faced, and Origins within the Estée Lauder portfolio. I specialize in Meta and TikTok strategy, creative testing, and building acquisition systems that deliver results across tech, AI, prestige beauty, health and wellness, and digital health. I've managed large-scale budgets ($75M+), built creative testing frameworks from scratch, and worked hands-on in platform as both strategist and executor. I created this course because most growth marketers are taught tactics — but the top 1% think differently. They bridge data and creative psychology and build systems that compound over time.