Staging environment
Free Lesson

Build Your AI Marketing Team in Claude Cowork

Hosted by Will Leatherman

175 students

In this video

What you'll learn

Build a working AI analyst, live

Empty folder to a real Monday report it writes on a schedule, built with you in the session.

The one job per agent rule

Why your first agent disappointed you, and how one annotated example teaches each role your voice.

The guardrails and the approval line

Make an agent fail loudly, drawn from a real 6-week silent failure. Then set what runs without you.

Why this topic matters

Every big tutorial on this topic shows a demo. This is the live system that runs a real agency's Monday, shown running, then rebuilt from scratch in front of you. You build the analyst with us, and the researcher, writer, and campaign runner ship to you as finished files.

You'll learn from

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

Why trust me?

  • Founder of Catalyst GTM Agency. We build the content systems that get B2B companies named in AI answers.

  • Took Rise from invisible in AI search to the top recommendation across ChatGPT and Gemini, with 8,000+ AI driven sessions and roughly $8M of pipeline influenced in 12 months.

  • Built Catalyst's AEO audit and category leaderboard, run across dozens of B2B categories.

  • Grew founder led content systems that drove $1M+ in pipeline for clients like Coinflow and AirOps.

See all products from Will

Go deeper with a course

Build Your AI Visibility System (Live Working Session)
Will Leatherman
View syllabus