Staging environment
Free Lesson

Turn Customer Voice Into Brand Messaging

Hosted by Kira Klaas

Wed, Oct 21, 2026

6:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Brand for Growth-Stage Leaders: The 2026 Playbook
Kira Klaas
View syllabus

What you'll learn

Identify buyer language from sales calls and interviews

Use Granola Folders and Briefs to automatically organize customer quotes, objections, and buying triggers.

Query months of meeting notes using Folder Chat

Use Granola Folder Chat to instantly surface recurring market themes without reading through dozens of transcripts.

Connect meeting history straight to Claude

Use Granola MCP to give Claude real customer context so your positioning and campaign strategy stay market-aligned.

Why this topic matters

Your AI strategy is only as strong as the context you feed it. This lesson shows you how to turn scattered call notes into a central evidence bank that fuels your broader brand narrative and messaging stack. Built for experienced operators who want to eliminate internal guessing and make customer calls and real meeting context their primary source of GTM truth.

You'll learn from

Kira Klaas

VP, Corporate Marketing & Global Brand (Later, Notion, Brex, & Gusto)

Kira has 10+ years of experience operating respected B2B & B2C tech brands and advising various early-stage startups. She was the #1 marketing hire at Brex and led global brand campaigns at Notion.

She's the author of On Brand, a Substack newsletter read by over 5,000 brand operators from companies like Apple, Amazon, Walmart, Figma, and Nike.

Kira also partnered with Reforge to develop the 6-week Brand Marketing Program for early- to mid-career brand marketers.

See all products from Kira

Sign up to join this lesson

By continuing, you agree to Maven's Terms and Privacy Policy.