Staging environment

Think Like a Strategic PM in 45 Minutes

Hosted by Brennan Collins

154 students

In this video

What you'll learn

Understand why you're stuck in execution mode

Map yourself across the 4 pillars of product management: Strategy, Delivery, Customer Experience, and Growth

Find the bet worth making with the Vision Triangle

Observe with purpose through three questions, then turn what you find into a vision of a world your customer experiences

Defend it with the Product Metrics Ladder

Connect one feature up through a product metric, the user's job, and the company objective to a business outcome

Sequence it into a plan you can start immediately

Create milestones forward from proof toward scale, or backward from the vision to the one thing that must be done today

Deliver it in 60 seconds with the Café Update

How to show strategic thinking without waiting for a formal presentation

Why this topic matters

You got promoted because you deliver. But if your week is still mostly Jira, standups, and writing requirements, you are doing the job of a delivery manager with a fancier title. Many PMs are in the same spot, executing a roadmap someone else wrote. You cannot wait for permission to think strategically. You must show it in the opportunities you have. This lesson shows you how.

You'll learn from

Brennan Collins

VP Product. 500+ PMs Stuck to Strategic

Brennan Collins turns order-takers into outcome-owners.

He reached VP of Product before 30 and led $50M+ portfolios across B2B SaaS, B2B2C healthcare, and enterprise platforms. While doing so, he created and ran PM bootcamps inside large companies, training hundreds of PMs with a 4.8/5.0 rating.

That work became Unabated Products. He has now coached 500+ PMs from stuck to strategic.

His approach focuses on his four pillars of product management: Strategy, Delivery, CX, and Growth. Most PMs over-index on delivery and underperform on strategy. His frameworks close that gap using real product experience, not theory.

AIPMM-certified and an award-winning speaker, Brennan teaches PMs to win influence, drive outcomes, and have an impact.

See all products from Brennan

Go deeper with a course

The Influential PM: Strategy, Stakeholders, Outcomes
Brennan Collins
View syllabus