From Idea to Adoption: Marketing Tactics for L&D Leaders
In this video
What you'll learn
How to position your program
Identify your ICP and what they really want using a simple framework we teach course creators
How to build a painkiller, not vitamin
Most learning programs are vitamins. Find the pain your audience will actually pay to fix.
What's your spiky point of view
It's more than a hot take - it's a way to challenge your learners and teach them something they don't know
Why this topic matters
You spend 3 months building your curriculum. But when you launch it...crickets. What happened? It's because you built it backwards. Start with how you'd market/distribute it before writing a single lesson. In this session, you'll learn fundamental marketing concepts for building world-class courses.
You'll learn from
Rachel Cai
Head of Marketing @ Maven | Ex-Google for Education
Rachel is the Head of Marketing and second employee at Maven. She built many of Maven's early cohort-based programs, including the Maven Course Accelerator (taken by 6,000 people) to scale our marketplace from 0 to 500+ instructors. Previously She led StratOps & partnerships at Google for Education and was the CEO of Minds Matter SF.
Previously at
