Michael founded Apero and grew it to seven figures as a solopreneur. He has since hired a team of 5 stellar operators, and stayed at the helm after selling to a private equity buyer.

Pricing overlaps with business strategy, marketing, delivery, and even accounting. His experience across revenue, sales, and consulting gave me a leg up in building a sustainable business quickly.

https://aperoadvisors.com/

Lele previously built highly selective agency networks. After seeing the inner workings of more than a thousand agencies, Lele arrived at the insight that a healthy bottom-line and longterm growth all start with having the right pricing strategy.

She brings the theory while Michael brings the practice.