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Free Lesson

Master Claude Cowork for Marketing in 45 Minutes

Hosted by Will Leatherman

Tue, Sep 29, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

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58 students

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Build Your AI Visibility System (Live Working Session)
Will Leatherman
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What you'll learn

What goes in the one file every role reads

The business, the customer, and what good output looks like here. Thin context makes every agent under it generic.

Four roles and the boundary that keeps them safe

Analyst, researcher, writer, campaign runner. All four run alone except publishing, sending and spending.

The three ways the setup quietly breaks

Including the agent that reports a clean run six Mondays running while producing nothing at all.

Why this topic matters

There are Cowork walkthroughs with six figure view counts and several are very good. What they do not show you is how far the tool may go at 7am on a Monday with nobody watching. That is a configuration rather than a tour, it is four files, and this session is the version we run on our own marketing.

You'll learn from

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

Why trust me?

  • Founder of Catalyst GTM Agency. We build the content systems that get B2B companies named in AI answers.

  • Took Rise from invisible in AI search to the top recommendation across ChatGPT and Gemini, with 8,000+ AI driven sessions and roughly $8M of pipeline influenced in 12 months.

  • Built Catalyst's AEO audit and category leaderboard, run across dozens of B2B categories.

  • Grew founder led content systems that drove $1M+ in pipeline for clients like Coinflow and AirOps.

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