I lead Insights & Innovation at Brilliant Experience, where I help global brands understand the psychology behind their customers' behaviors and bring successful products to market.

Initially skeptical about AI, my team and I conducted “AI vs. Humans” studies to pinpoint precisely where AI-enhanced research excels—and where human judgment remains irreplaceable. I became convinced that AI will transform how research will be done.

With a PhD from Johns Hopkins, and author of Design for How People Think, I combine academic rigor with real-world pragmatism to help you harness the new realities of AI-powered research.